Nike Bans Midnight Releases, Initiates Twitter RSVP Policy

Nike has been teflon when it comes to bad publicity. No matter what people say or any negative news coverage they get, shoes keep flying off the racks and money keeps piling in. It seems, though, that things got crazy enough over the last few months for Nike to put an end to their midnight releases. Both the Concord andGalaxy releases led to enough violence, riot guards and negative press that may have caused Nike to totally revamp its release day policy. No Nike stores will have any midnight releases. Instead, they’ve initiated a Twitter RSVP process as stated below:

The Twitter RSVP Process:

On the RSVP date, our store will send a tweet at a random time to begin our Twitter RSVP process, including a product specific hashtag (#tag).

Once registration is open, you must Direct Message(“DM”) the store within 60 minutes. The DM must include:

– The product-specific #tag tweeted by the store

– The last 4 digits of your State/Passport/Military/School ID number

– Your shoe size (limit one).

Confirmations from the store will be sent via DM to those who have successfully secured their requested size. Shoes will be awarded on a “first respond, first serve” basis.
Confirmed recipients must pick up their product (in person w/ identification) from the store on the day of launch. Unclaimed product will be announced on Twitter and will be re-released at the store’s discretion.

 

Nike Bans Midnight Releases, Initiates Twitter RSVP Policy | The Smoking Section.

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